Digital Marketer Professional Experience

Brand.com Responsibilities:

• Brief in Canada-specific programming with cross-functional teams to effectively support sales goals and lead bi-weekly meetings to provide insights to further increase revenue.

  • Result: Execute first-ever Family Day promotion on Canadian brand sites, driving a +7.1% increase in AOV.

• Analyze weekly site trends using Google Analytics and generate ad-hoc transactional insights to develop learnings and identify trends for total online performance. Present monthly reports to senior leadership and recommend strategies.

  • Result: Receive buy-in to optimize upcoming campaigns based on past performance analyses.

• Collaborate during regular touch bases with internal stakeholders to find solutions for unforeseen issues.

  • Result: Increase conversion rate by +16.3% despite launch cancellations and delays.

• Leverage PowerBI and other data analytical resources to develop key learnings and provide strategic recommendations for growing the brands on an OMNI-channel level.

  • Result: Introduce new vendor partners for digital promotion opportunities, while also driving traffic to brick & mortar stores across Canada.

• Conduct competitive research to identify and stay current on market trends and advocate to maximize growth potential for the online business.

  • Result: Introduce new vendor partners for digital promotion opportunities, driving traffic to brick & mortar stores across Canada.

Retailer.com Responsibilities:

• Drive retailer.com and pure plays businesses to achieve Fiscal sales goals by leveraging existing positive retailer relationships.

  • Result: Increase free online exposure for portfolio by +30% since onboarding.

• Identify monthly sales targets for individual accounts and evaluate planning and initiatives to meet targets.

  • Result: Launch portfolio at new retailers and exceed sales goals by +25% for the fiscal year.

• Manage assortment, merchandising, promotion, and digital shelf to foster growth in existing online retailer partnerships and seek new opportunities with authorized retail partners.

  • Result: Spearhead auditing process and transform portfolio into best-in-class for top Canadian beauty retailers.

• Conduct quality assurance processes on all new retailer pages, applications, emails, offers, and new products to ensure accuracy, browser compatibility, and a high-quality user experience.

  • Result: Streamline process to automate auditing, saving 40+ hours on manual web scraping.

• Monitored online business against target KPIs, tracked monthly sales targets for individual accounts, and implemented high ROI initiatives.

  • Result: Achieved the $2mm online target at a key Canadian retailer and a +10% increase in annual sales target across the overall online business.

• Collaborated with brand marketing teams to develop E-commerce sales, promotional, and inventory plans across relevant channels.

  • Result: Achieved a +87% YoY increase in Q1 2021.

• Collaborated with cross-functional teams to design, create, and implement web-based campaigns, tools, content, and applications, and executed website enhancement initiatives to elevate customer experience across web properties.

  • Result: Modernized workflow across all Shiseido group brands globally by spearheading the Digital Acceleration Project. And reduced inventory liability by 18% and reduced lead time by 3 weeks per seasonal launch.

• Led Affiliate Marketing channel and assisted with media execution across SEM/SEO.

  • Result: Achieved a +2% increase in the business blend.

• Launched brands at new Canadian retailers, overseeing product page setup, content production, and coordination with retailer and creative global teams.

  • Result: Successfully expanded brands across 4 new online retailers in 2021.

• Spearheaded the end-to-end development and execution of national marketing campaigns across Mass, Digital, Social, Merchandise, and Packaging channels.

  • Result: Achieved a +10% increase in sales for the Big Mac Bacon campaign YoY and exceeded sales targets for the Spicy McChicken campaign nationwide.

• Demonstrated exceptional organizational skills by effectively managing multiple tasks across diverse McDonald's categories, including Core, Premium, Desserts, and McDelivery, while prioritizing tasks in a fast-paced environment.

  • Result: Won a team award for the successful launch of McDelivery on SkipTheDishes and for achieving positive sales results from the Uber Eats partnership.

• Led cross-functional teams, ensuring stakeholders were informed and aligned on marketing campaigns while obtaining necessary approvals for product and marketing claims. Assisted in coordinating research initiatives and developing stimuli.

• Crafted insightful and compelling briefs to inspire agency partners in delivering impactful and engaging creative solutions, aligning them with the marketing strategy and business objectives.

• Led day-to-day project management in collaboration with Account Manager, ensuring efficient project execution

• Fostered strong inter-departmental relationships, promoting effective communication and collaboration

• Effectively managed budgets and billing information, ensuring programs were completed within estimated hours and costs

• Proactively provided the team with crucial information and assets to deliver assignments, adhering to strict timelines and multitasking under pressure

• Maintained and updated team reports, including weekly status updates and marketplace assessments

• Utilized market research to identify growth opportunities and led strategy, planning, and execution of marketing programs, driving increased customer acquisition.

• Planned and executed paid social media campaigns, optimizing performance to maximize conversion rates and reduce customer acquisition costs.

• Leveraged data analytics tools to track and report on key performance metrics, using insights to inform decision-making and improve marketing strategies

• Managed the WordPress content management system, including conducting regular website audits and implementing website design changes and enhancements in collaboration with designers and developers as needed.